Sunday, 3 April 2011

Star Studded Preview: H&M Fashion Against Aids Collection

Hello my Lovelies;

H&M; the swedish clothing giant is preparing to launch their annual Fashion Against AIDS collection, this being its fourth year. 25% of all sales go to supporting AIDS research, relief and educational efforts around the world.

The long awaited collection is to launch in stores April 26.
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferriera, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshape are among the celebrities involved in this year's unisex collection.

All images copyrighted to H&M Productions

“We wanted to create a unisex collection with a sporty vibe. It felt really liberating to think of the cut, the shape and the fabric first before thinking of what gender it should be for. Key pieces are the slogan T-shirts as well as the sports style jacket with zip details, which can be worn in all sorts of ways. FAA is vital because it is still so crucial to make young people aware of HIV and AIDS,” says Ann-Sofie Johansson, Head of Design at H&M

"I think it’s really fitting that this collection is androgynous in style since the disease affects both men and women. It’s a universal thing and we are all in this together. It’s a disease that can be avoided and it’s especially tragic when our ignorance keeps us from safety.” - Selma Blair.

Stay Safe my lovelies
Much Love, GlamGirl x

No comments:

Post a Comment